Innovation.

Innovation.

For accident-free, emission-free mobility.

For accident-free, emission-free mobility.

Concept EQ – mobility re-imagined.

Electric mobility: Mercedes-Benz is throwing the switch.

Concept EQ – mobility re-imagined.

Electric mobility: Mercedes-Benz is throwing the switch.

EQ: the new brand for electric mobility.

EQ: the new brand for electric mobility.

Front and side view of the Mercedes-Benz Concept EQ.

EQ: the new brand for electric mobility.

EQ: the new brand for electric mobility.

Mercedes-Benz presented its new product brand for electric mobility at the Paris Auto Show: EQ. The name EQ stands for "electric intelligence" and is derived from the Mercedes-Benz brand values "emotion and intelligence“. The new brand comprises all essential aspects related to customer-focused electric mobility, and goes beyond the vehicle itself.