For some services, we rely on technologies such as analytics, artificial intelligence or big data. This partly requires cloud-based processing of data. Before cloud-based services are offered, all data goes through a standardised process that identifies and minimises potential risks to data security.

Effective data protection in the vehicle is already an integral part for us during product development. This also applies to networked and automated driving. In doing so, we rely on the principle of "Privacy by Design". This means that our data protection specialists and engineers work hand in hand right from the start of the development of new services. The aim is to ensure that these are designed to be both data protection-compliant and user-friendly. From the outset, we develop products in such a way that they use data as sparingly as possible.

To guarantee the responsible handling of data, we have created a holistic data governance approach at Mercedes-Benz. The clear goal is to use the opportunities for new services and business models while at the same time ensuring the correct and secure handling of data. The focus is on the user, for whom we want to offer added value. In order to be able to achieve these goals, a large number of measures are being developed and implemented throughout the Group.

Data is the basis for many innovative services. In order to actually generate added value for our customers, the data must be analysed and processed. In some cases, this is also done with the help of artificial intelligence and machine learning. At Mercedes-Benz, we are always aware of our responsibility when dealing with new technologies and have established principles according to which we develop and use AI. They are intended to further strengthen trust in our company, our products and services - and at the same time provide all employees with orientation for the responsible use of AI.

You decide what you want to share. Our transparent and easy-to-use Privacy Centre gives you an overview of which data is used for what and you can decide whether or not you want to share this data with us or third-party providers.

This is to enable you to make the best possible use of our website and to continuously improve our website. We can also show you use-based content and advertising, and to this end we work with selected partners (incl. Google, Salesforce). You also receive advertising on other websites through these partners. You can revoke your voluntary consent at any time.