The aim of our design philosophy is to create clear forms and sensual surfaces that stage high-tech and at the same time arouse emotions. In this way, we not only create "the world's most desirable cars", we also develop the design-strategic foundations for the luxurious identity of Mercedes-Benz and its sub-brands and translate them into a concrete aesthetic. This is how we create timeless icons, such as the Mercedes-Benz 300SL, which already shaped traditional luxury back then. We are transforming this into the modern age with products such as the S-Class and the EQS.

The foundation for future electric vehicles introduces numerous innovations. The CONCEPT AMG GT XX will serve as the first car to showcase the AMG brand's potential in the electric age. All this is based on our timeless DNA and what AMG is all about: Ambition. The ambition to be bold and rebellious, to push the limits of the imaginary and exceed expectations.