140 years of the automobile. 140 years of innovation. 140 years at your side.

140 years ago, on 29 January 1886, Carl Benz filed the patent for his Motorwagen. This marked the birth of the automobile. The car improved people’s lives.
Today we are looking back with pride, but above all we are looking ahead with excitement.

A legacy that inspires us to achieve more

The invention of the automobile represented more than just technological progress. It gave humanity a new form of freedom, access to knowledge and greater prosperity. Suddenly horizons no longer represented boundaries. People were able to travel, visit family and friends and discover new cities and countries. The world as we know it today – from the global economy to the way we live and interact – would be unimaginable without the courage and vision of our founding fathers Carl Benz and Gottlieb Daimler.

We honour this legacy every day with the courage to embark on new paths and with a far-reaching understanding of the expectations and desires of our customers.

Your desires – our mission

In everything we do, our guiding star is our customer. It is for you that we are shaping the future of individual mobility.

We want to make the world’s most desirable cars. For people like you, who value leading-edge technology, who see mobility as an expression of attitude and style – and who appreciate that special feeling when they close the door of their Mercedes from the inside: ‘Welcome home’.

Stay with us on this exciting journey.

Message from our South African leadership