As the inventor of the motor car, we feel we have a special responsibility to reduce environmental impact and improve resource efficiency.

BlueEFFICIENCY is a package of fuel saving technologies. Innovative changes have been made throughout the design and engineering of our cars; from the engine to the wheels, everything is optimised for lower emissions and reduced fuel consumption. Advancements include improved aerodynamics, weight reduction, lower-displacement engines.

Besides delivering cleaner, more efficient motoring, BlueEFFICIENCY also reduces the cost of running a car. All without compromising performance, or the driver’s complete satisfaction. Furthermore, we’re committed to funding and researching innovations in pursuit of our ultimate goal: emission-free driving.

We’ve already introduced economical BlueEFFICIENCY versions of some of our most popular models, with more being added at every opportunity. As you might expect, we are dedicated to making BlueEFFICIENCY technology available throughout the range as soon as we can.